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Exploring Singer sewing machine decals

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After starting my Singer serial number database and spending quite a bit of time digging into the history of Monza and Bonnières factories production, I felt the need to go further. One detail that always fascinated me about vintage Singers is their decals, those decorations that made each machine beautiful. So, I began researching decals, and whenever I had a machine whose details were verified, I also recorded its decals.

Of course, once the data was there, the next question was obvious: why have it if you can’t use it? That’s when I built this page. Here you’ll find most of the recorded Singer decal sets, with information gathered over time by Needlebar, ISMACS and other collectors and researchers (which you’ll find linked in the Resources below), such as their periods of use and the classes (models) they were applied to.

Then, I compared that decal information with the serial numbers in my own database. That way, we can start to cross-reference the two. This may be helpful to date machines when serial records are incomplete. I was this way able to add information about in which factories a certain decal was applied. You can then use this section as an identification guide for decoration sets, as well as a reference for the factories, years and models Singer decals were in use.

A little note: I divided the ornamentation sets in two categories: decals and hand ornamentations. At first Singer machines were decorated by hand, as I explain further on. As you can imagine, we have even less information about hand ornamentation, and a huge amount of variations.

Adding new data points is long and hard, but each new one will contribute to our collective knowledge of Singer’s history. I am thankful to Rachael Bhakail, who led me into the rabbit hole of ancient patents: you’ll find in this page all the decal and ornamentation patents she could find. Also a huge thank you to all the owners of machines who wanted to send me photos to contribute to this list.

This is a long, ongoing process, and it will only get better with more contributions. If you’d like to share your machine data with me, please leave a comment or get in touch, so I can add it to the database. Thank you!

The Sphinx decals on the front of our Singer sewing machine
The Sphinx decals on the front of our Singer sewing machine

Table of contents

Singer ornamentation sets and decal sets

99 decoration sets / 611 verified machines with decoration sets

Hand ornamentation

(24)

In use from 1881 up to 1885

In use for Classes:

  • 12 (New Family)
  • 13 (Medium)

This mother-of-pearl variant is a highly ornate, classical decal set featured primarily on class-12 late 19th-century machines. The intricate floral design makes great use of mother-of-pearl inlays to produce a shimmering, opulent finish on the machine bed. Mother-of-pearl decoration was applied in many different patterns, in some early cases at the discretion of the decorators.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1881 - 1885

Singer decal set Acanthus Leaves Mother-of-Pearl variant
Singer decal set Acanthus Leaves Mother-of-Pearl variant

In use from 1881

In use for Classes:

  • 12 (New Family)

First photos provided by Selby Sewing Machines. In some well preserved examples, the hand wheel is japaned with mother-of-pearl inlays.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 12

Verified years: 1881

Singer decal set Gilt and Mother-of-Pearl
Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl

In use from 1851

In use for Classes:

  • N°1

Photo courtesy Gary Kleiner

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • New York Centre Street (USA)

Verified years: 1856

Singer decal set Isaac Singer Name (Text only)

In use from 1859

In use for Classes:

  • Letter A

Name coming from The Needlebar wiki.

Singer decal set Letter A Arcs
Singer decal set Letter A ArcsSinger decal set Letter A Arcs

In use from 1859

In use for Classes:

  • Letter A

Name coming from The Needlebar wiki.

Singer decal set Letter A Chain and Roses

In use from 1858 up to 1861

In use for Classes:

  • Letter A

Letter A models, introduced in late 1859, were hand decorated.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • New York Centre Street or New York Mott Street (USA)

Verified years: 1860

Singer decal set Letter A Floral
Singer decal set Letter A FloralSinger decal set Letter A Floral

In use from 1859

In use for Classes:

  • Letter A

Name coming from The Needlebar wiki.

Singer decal set Letter A Floral Mother of Pearl

In use from 1859 up to 1861

In use for Classes:

  • Letter A

Letter A models, introduced in late 1859, were hand decorated.

Singer decal set Letter A Gilt and Mother-of-Pearl Floral (Fiddlebed)

In use from 1859 up to 1859

In use for Classes:

  • Letter A

Letter A models, introduced in late 1859, were hand decorated. This particular decoration was found on a machine originally sold to a C. Irwin of Erie, PA, on 28th January 1859. To date, this hand decoration is unique to this specific machine.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • New York Centre Street or New York Mott Street (USA)

Verified years: 1859

Singer decal set Letter A Gold Flower
Singer decal set Letter A Gold Flower

In use from 1859

In use for Classes:

  • Letter A
Singer decal set Letter A Leaves and Flowers

In use from 1859

In use for Classes:

  • Letter A
Singer decal set Letter A Portrait

In use from 1862 up to 1862

In use for Classes:

  • Letter A

Letter A models, introduced in late 1859, were hand decorated.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • New York Mott Street (USA)

Verified years: 1862

Singer decal set Letter A Tulip

In use for Classes:

  • 12 (New Family)
Singer decal set Mother-of-Pearl Variant

In use for Classes:

  • 12 (New Family)
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • New York Mott Street (USA)

Verified Classes:

  • 12
Singer decal set Mother-of-Pearl Variant #2

In use for Classes:

  • 12 (New Family)

Photo courtesy Gary Kleiner

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 12

Verified years: 1876

Singer decal set Mother-of-Pearl Variant #3
Singer decal set Mother-of-Pearl Variant #3Singer decal set Mother-of-Pearl Variant #3

In use for Classes:

  • 12 (New Family)
Singer decal set Mother-of-Pearl Variant #4
Singer decal set Mother-of-Pearl Variant #4Singer decal set Mother-of-Pearl Variant #4Singer decal set Mother-of-Pearl Variant #4

In use from 1889

In use for Classes:

  • VS2 / 27

Those decals have been found on a sewing machine owned by Karen Lewis, that we thank for the photos. The emblem of The National Rifle Association in the UK (established in 1859) is on the base of the machine. Also the treadle has matching decorations. The highly ornate design with mother-of-pearl inlays makes us think it was a custom hand-crafted design.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 27

Verified years: 1889

Singer decal set National Rifle Association
Singer decal set National Rifle AssociationSinger decal set National Rifle AssociationSinger decal set National Rifle AssociationSinger decal set National Rifle AssociationSinger decal set National Rifle Association

In use from 1851

In use for Classes:

  • N°1

Name coming from The Needlebar wiki.

Singer decal set Original Stripe

In use from 1873 up to 1879

In use for Classes:

  • 12
  • 13

Name from The Needlebar Wiki

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)
  • James Street, Bridgeton, Glasgow (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1874 - 1876

Singer decal set Roses and Scrolls
Singer decal set Roses and ScrollsSinger decal set Roses and ScrollsSinger decal set Roses and ScrollsSinger decal set Roses and ScrollsSinger decal set Roses and ScrollsSinger decal set Roses and ScrollsSinger decal set Roses and Scrolls

In use for Classes:

  • N°1
Singer decal set Scroll

In use for Classes:

  • 12

Name of this decal comes from the knowleadgeable collector Gary Kleiner

Singer decal set Swirl
Singer decal set Swirl

In use from 1856 up to 1859

In use for Classes:

  • Family / Turtleback

Turtlebacks, produced between 1856 and 1859, were hand decorated, so different machines has different variations.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • New York Centre Street or New York Mott Street (USA)

Verified years: 1860

Singer decal set Turtleback Colored Lines
Singer decal set Turtleback Colored Lines

In use from 1856 up to 1859

In use for Classes:

  • Family / Turtleback

Turtlebacks, produced between 1856 and 1859, were hand decorated, so different machines has different flower variations. Find more images of this specific decoration.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • New York Centre Street or New York Mott Street (USA)
  • New York Mott Street (USA)

Verified years: 1858 - 1859

Singer decal set Turtleback Floral
Singer decal set Turtleback Floral Singer decal set Turtleback Floral Singer decal set Turtleback Floral

In use from 1856 up to 1859

In use for Classes:

  • Family / Turtleback
Singer decal set Turtleback Gilt and Mother-of-Pearl Floral
Singer decal set Turtleback Gilt and Mother-of-Pearl Floral

Decal

(75)

In use from 1878 up to 1890

In use for Classes:

  • 12 (New Family)
  • 13 (Medium)

Acanthus was one of the earliest decal patterns used on Singer Model 12 sewing machines. The expert collector Gary Kleiner identified three main versions. The first Acanthus design, in use around 1878–1879, was without the Singer name on the front of the arm. Around 1880–1884, the second iteration added the Singer name on the front of the arm. The later version, called Dotted Acanthus, was a revised design, in use around 1884–1890. It's distinguished by small decorative dots added throughout the pattern. This is the most commonly encountered Acanthus variant today.

Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • James Street, Bridgeton, Glasgow (Scotland, UK)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1878 - 1887

Singer decal set Acanthus Leaves
Singer decal set Acanthus Leaves Singer decal set Acanthus Leaves Singer decal set Acanthus Leaves Singer decal set Acanthus Leaves

In use from 1880 up to 1884

In use for Classes:

  • 12 (New Family)

Recorded by The Needlebar wiki. This is like the second version of the Acanthus decal (in use around 1880–1884), but with a Chinese design on the bed of the machine.

Singer decal set Acanthus Leaves Variant (Chinese)

In use for Classes:

  • 189

This decal has been verified on machines made in Querétaro (Mexico) and has been named by Bryan, the owner of a machine with model number 189R and those decals. He kindly sent the photos to us, and thanks to him we also found out that the location code for the factory is R.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

Verified Classes:

  • 189
Singer decal set Azteca
Singer decal set AztecaSinger decal set AztecaSinger decal set Azteca

In use from 1891 up to 1896

In use for Classes:

  • VS3 / 28
  • 39

Quite rare decal set, easily mistake for the more common "La Vencedora"

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 39

Verified years: 1896 - 1897

Singer decal set Burmese Scroll
Singer decal set Burmese ScrollSinger decal set Burmese ScrollSinger decal set Burmese ScrollSinger decal set Burmese ScrollSinger decal set Burmese Scroll

In use from 1933 up to 1954

In use for Classes:

  • 221
Verified Machines
(What does it mean?)

Total n.: 5

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 221

Verified years: 1945 - 1952

Singer decal set Celtic Chain or Celtic Knot Variant (Featherweight)
Singer decal set Celtic Chain or Celtic Knot Variant (Featherweight)

In use from 1905 up to 1913

In use for Classes:

  • 9 (9W1, 9W3, 9W7)

This decal set replaced the Wheeler and Wilson badging, after Singer spent a couple of years tweaking the Wheeler and Wilson W D9. This class of machines was produced between 1905 and 1913. Unfortunately, those machines have serial numbers that do not follow the Singer number system, and we don't have official records for them. We have been able to track a few of them.

Verified Machines
(What does it mean?)

Total n.: 68

Factories:

Verified Classes:

  • 9
Singer decal set Celtic Knot (or Singer Pearl)
Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)

In use from 1945

In use for Classes:

  • 24

Similar to the Celtic Knot design, but with leaves and flower elements. The back has no celtic knots.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 24

Verified years: 1945

Singer decal set Celtic Knot and Leaves
Singer decal set Celtic Knot and Leaves

In use for Classes:

  • 24

Very similar to the Celtic Knot Variant design in use for class 24, but this decal has denser, more intricate interlacing, with tighter loops and additional internal lines. The motif becomes elongated and more ornate.

Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 24

Verified years: 1920 - 1925

Singer decal set Celtic Knot Elaborate Variant
Singer decal set Celtic Knot Elaborate Variant

In use for Classes:

  • 51

This decal set is typical of the Bridgeport factory. It is a variation of the Celtic Knot decal used in 9W machines produced by Singer in Bridgeport between 1905 and 1913, a model derived from the Wheeler and Wilson D9. More on Bridgeport factory.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

Verified Classes:

  • 51

Verified years: 1940

Singer decal set Celtic Knot Industrial Variant (or Singer Pearl Industrial Variant)
Singer decal set Celtic Knot Industrial Variant (or Singer Pearl Industrial Variant)Singer decal set Celtic Knot Industrial Variant (or Singer Pearl Industrial Variant)

In use for Classes:

  • 24
Singer decal set Celtic Knot Variant

In use from 1934 up to 1957

In use for Classes:

  • 128
Verified Machines
(What does it mean?)

Total n.: 9

Factories:

  • Elizabethport, New Jersey (USA)
  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 128

Verified years: 1938 - 1939

Singer decal set Celtic Swirl
Singer decal set Celtic SwirlSinger decal set Celtic Swirl

In use from 1912 up to 1913

In use for Classes:

  • 30
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 30

Verified years: 1913

Singer decal set Curlicue
Singer decal set Curlicue

In use from 1890 up to 1894

In use for Classes:

  • 27 (rectangular bed)
  • VS3 / 28
Verified Machines
(What does it mean?)

Total n.: 5

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 27

Verified years: 1892 - 1896

Singer decal set Dogwood
Singer decal set Dogwood

In use from 1884 up to 1948

In use for Classes:

  • 12
  • 16
  • 18
  • 29
  • UFA - Universal Feed Arm (29)
  • 31
  • 42
  • 77
  • 91
  • 92
  • 103
  • Other industrial models
Verified Machines
(What does it mean?)

Total n.: 20

Factories:

Verified Classes:

  • 12
  • 16
  • 18
  • 21
  • 29
  • 42
  • 44
  • 45
  • 72
  • 77
  • 91

Verified years: 1897 - 1951

Singer decal set Early 20th Century Industrial
Singer decal set Early 20th Century IndustrialSinger decal set Early 20th Century IndustrialSinger decal set Early 20th Century IndustrialSinger decal set Early 20th Century IndustrialSinger decal set Early 20th Century IndustrialSinger decal set Early 20th Century Industrial

In use from 1953 up to 1960

In use for Classes:

  • 99

Name coming from The Needlebar wiki.

Verified Machines
(What does it mean?)

Total n.: 5

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 99

Verified years: 1953 - 1957

Singer decal set Eye
Singer decal set Eye

Official Singer name: Trapezia

In use from 1955 up to 1960

In use for Classes:

  • 15
Verified Machines
(What does it mean?)

Total n.: 33

Factories:

Verified Classes:

  • 15
  • 189
  • 191

Verified years: 1964 - 1968

Singer decal set Eye and Trapezoids
Singer decal set Eye and TrapezoidsSinger decal set Eye and Trapezoids

In use from 1921 up to 1954

In use for Classes:

  • 15
  • 24
  • 215

Commonly used on 15-class machines. We recorded one 66-class with these decals, but it's probably a later application of decals on an older machine. That 66 model was manufactured two decades before the patent for the Trefoil decals was filed. We also recorded a few 24-18 machine with Eye and Trefoils decal, produced before the 1931 patent for this decoration was files. It's indeed possible the patent was filed after the set had been used in production batches. Notice that the patents, while not mentioning specific models, seem to picture class 15 machines or similar.

Patents:

Verified Machines
(What does it mean?)

Total n.: 122

Factories:

Verified Classes:

  • 15
  • 24
  • 66

Verified years: 1914 - 1953

Singer decal set Eye and Trefoils
Singer decal set Eye and TrefoilsSinger decal set Eye and TrefoilsSinger decal set Eye and TrefoilsSinger decal set Eye and Trefoils

In use for Classes:

  • 206
  • 216
Verified Machines
(What does it mean?)

Total n.: 6

Factories:

  • Karlsruhe (Germany)
  • Kilbowie, Clydebank (Scotland, UK)
  • Monza (Italy)

Verified Classes:

  • 206
  • 216
  • 306

Verified years: 1953

Singer decal set Eye and Triangles
Singer decal set Eye and Triangles

In use from 1920 up to 1929

In use for Classes:

  • 15
Singer decal set Feathers

In use from 1911 up to 1952

In use for Classes:

  • 15
  • 66
  • 99
Verified Machines
(What does it mean?)

Total n.: 31

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)
  • Wittenberge, Prussia (Germany)

Verified Classes:

  • 15
  • 66
  • 99

Verified years: 1914 - 1952

Singer decal set Filigree
Singer decal set FiligreeSinger decal set FiligreeSinger decal set Filigree

In use from 1926 up to 1948

In use for Classes:

  • 99

The Indian Star decal was an attempt to stimulate the emerging Indian market at the beginning of the 20th century. Entering this market was not easy, though. The main difficulties were overcoming caste prejudice, language differences and limited access to women. The Indian Star machines say 'Singer' in different languages on each point of the star: Onya, Singhalese, Gujarati, Kannada, Hindi, Telugu, Malayalam (or Tamil), Urdu. The Indian Star appears as a variant in several decals, on different models.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 99

Verified years: 1948

Singer decal set Filigree Variant (Indian Star)

In use from 1879 up to 1882

In use for Classes:

  • 12 (New Family)

Name of this decal comes from the knowleadgeable collector Gary Kleiner

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 12

Verified years: 1881 - 1882

Singer decal set Fire Department
Singer decal set Fire Department

In use from 1885 up to 1894

In use for Classes:

  • VS1 (1885)
  • VS2 / 27 (1886 - 1889)
  • 15 (Improved Family, 1886 - 1894)

Name coming from The Needlebar wiki.

Patents:

  • 05/08/1884, Patent n. USD15221 "Ornamentation of a sewing machine" by George Alfred Squire (Pdf) - This patent is one of the best surviving records of Singer hand-painted and hand-gilded ornamentation in the mid-1880s, a direct ancestor of the later standardized decals. Specification describes multiple ornamental groups (A–I) consisting of trailing vines, wheel-form and cruciform flowers, tendrils, berries, and lettering used on the sides, arm, post, and other surfaces of a sewing machine. It’s possible that following decals borrowed their design from here.
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 1
Singer decal set Floral (Fiddlebed)
Singer decal set Floral (Fiddlebed)Singer decal set Floral (Fiddlebed)Singer decal set Floral (Fiddlebed)Singer decal set Floral (Fiddlebed)

In use from 1883

In use for Classes:

  • 15 (Improved Family)

We have a patent for an ornamentation set featuring sprays of forget-me-nots with "... slender tendrils, various flowers and buds...". This was issued by William Hähnel in 1883. Hähnel was a freelance designer who designed decal sets for Singer, Minnesota, Davis, New Home and other manufacturers.
Name coming from The Needlebar wiki.

Patents:

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 15

Verified years: 1883

Singer decal set Floral Variant (Forget-me-not)
Singer decal set Floral Variant (Forget-me-not)Singer decal set Floral Variant (Forget-me-not)Singer decal set Floral Variant (Forget-me-not)

In use from 1930 up to 1953

In use for Classes:

  • 31
  • 96
  • 241
  • Other industrial models

The so-called "Godzilla finish" is also known as "crinkle" or "wrinkle" finish. Because of the nature of the crinkle paint, the decals are usually fainter than the more common bright golden decals. "Godzilla" models seem to have been manufactured with non-crinkle shiny drive wheels.

Verified Machines
(What does it mean?)

Total n.: 4

Factories:

Verified Classes:

  • 31
  • 96
  • 241

Verified years: 1930 - 1949

Singer decal set Godzilla Finish Logo Only
Singer decal set Godzilla Finish Logo OnlySinger decal set Godzilla Finish Logo Only

Official Singer name: Wings

In use from 1911 up to 1929

In use for Classes:

  • 15
  • 115

Gold Wings decals were applied mainly on 155-class machines, but also on the more common 15-class machines.

Verified Machines
(What does it mean?)

Total n.: 5

Factories:

  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 15
  • 115

Verified years: 1911 - 1919

Singer decal set Gold Wings
Singer decal set Gold Wings

In use for Classes:

  • 215

Seen on 215G machines made in Karlsruhe (Germany). Decal name recorded by us at #LRCrafts, for lack of documentation elsewhere.

Singer decal set Greek

In use from 1937 up to 1950

In use for Classes:

  • 127
  • 128
Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 127
  • 128
Singer decal set Hearts
Singer decal set Hearts

In use from 1940 up to 1953

In use for Classes:

  • 127
  • 128

The so-called "Godzilla finish" is also known as "crinkle" or "wrinkle" finish. Because of the nature of the crinkle paint, the decals are usually fainter than the more common bright golden decals. With the "Godzilla" finishes variations, the decoration is applied only in the middle of the bed and on the front of the machine, around Singer logos, no borders around the bed. "Godzilla" models seem to have been manufactured with non-crinkle shiny drive wheels.

Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 128

Verified years: 1949 - 1952

Singer decal set Hearts Godzilla

In use from 1920 up to 1939

In use for Classes:

  • 101
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 101

Verified years: 1923 - 1929

Singer decal set Knots and Rectangles
Singer decal set Knots and Rectangles

In use from 1912 up to 1960

In use for Classes:

  • 28
  • 128

The name means "The Victrix"

Verified Machines
(What does it mean?)

Total n.: 13

Factories:

Verified Classes:

  • 39
  • 128

Verified years: 1902 - 1951

Singer decal set La Vencedora
Singer decal set La Vencedora

In use from 1916 up to 1936

In use for Classes:

  • 128

The Indian Star decal was an attempt to stimulate the emerging Indian market at the beginning of the 20th century. Entering this market was not easy, though. The main difficulties were overcoming caste prejudice, language differences and limited access to women. The Indian Star machines say 'Singer' in different languages on each point of the star: Onya, Singhalese, Gujarati, Kannada, Hindi, Telugu, Malayalam (or Tamil), Urdu. The Indian Star appears as a variant in several decals, on different models.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 128

Verified years: 1934 - 1946

Singer decal set La Vencedora Variant (Indian Star)
Singer decal set La Vencedora Variant (Indian Star)Singer decal set La Vencedora Variant (Indian Star)

In use for Classes:

  • 24

This decal was first recorded on a 24-17 model by Rachael Bhakail.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)
  • New York Mott Street (USA)

Verified Classes:

  • 24

Verified years: 1871 - 1899

Singer decal set Leaf Scrolls
Singer decal set Leaf Scrolls

In use for Classes:

  • 15

Similar to the Eye and Trefoils decal set, but without the trefoils. Recorded in use in the factory of Monza (Italy). Decal name recorded by us at #LRCrafts, for lack of documentation elsewhere.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

Verified Classes:

  • 15
Singer decal set Leaf Vines
Singer decal set Leaf VinesSinger decal set Leaf Vines

In use from 1902 up to 1925

In use for Classes:

  • 66

Patents:

Verified Machines
(What does it mean?)

Total n.: 13

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 66

Verified years: 1905 - 1935

Singer decal set Lotus (or Egyptian)
Singer decal set Lotus (or Egyptian)Singer decal set Lotus (or Egyptian)Singer decal set Lotus (or Egyptian)

In use from 1884 up to 1913

In use for Classes:

  • VS1 (1884-1886)
  • High Arm Family (1885-1886)
  • 15 (Improved Family, 1885-1886)
  • 12 (1885-1903)
  • 28 (1891-1902)
  • 48 (1900 - 1913)

There are various, distinctly different versions of this design to suit a variety of machines. All of them were designed by George Alfred Squire of Bayonne (New Jersey, USA) in 1884.
In his patent, he describes it as "a main flower resembling a dianthus (carnation), and a smaller flower resembling a buttercup, and interlaced stems bearing buds and slender pointed leaves", without mentioning "Ottoman". This design got its "Ottoman" colloquial designation because of its mix of Islamic and figurative styles.

Patents:

  • 05/08/1884, Patent n. USD15218 "Ornamentation of a sewing machine" by George Alfred Squire (Pdf) - Design patent for hand ornamentation, describing hand-painted or hand-gilded elements. It’s possible that following decals borrowed their design from here. The specification describes multiple ornamental groups (A–I) applied to the sides, arm, post, and cloth plate of the machine, including trailing vines, dianthus-like flowers, pointed leaves, tendrils, and lettering. Groups C and D include the word "Singer" integrated into the design.
  • 05/08/1884, Patent n. USD15220 "Ornamentation of a sewing machine" by George Alfred Squire (Pdf) - Design patent for hand ornamentation, describing hand-painted or hand-gilded elements. It’s possible that following decals borrowed their design from here. The specification describes multiple ornamental groups (A–N) applied to the cloth plate, arm, post, and other surfaces of the machine. Features include branches, sprays, leaves, stems, buds, dianthus-like and buttercup-like flowers, pointed leaves, and lettering. Group II includes the word "Singer" integrated into the design.
Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 12
  • 28
  • 48

Verified years: 1899 - 1910

Singer decal set Ottoman Carnation
Singer decal set Ottoman CarnationSinger decal set Ottoman CarnationSinger decal set Ottoman Carnation

In use from 1903 up to 1909

In use for Classes:

  • 48

Ottoman Carnation Variant (Indian Star) was used only on 48K models produced in Kilbowie. The Indian Star decal was an attempt to stimulate the emerging Indian market at the beginning of the 20th century. Entering this market was not easy, though. The main difficulties were overcoming caste prejudice, language differences and limited access to women. The Indian Star machines say 'Singer' in different languages on each point of the star: Onya, Singhalese, Gujarati, Kannada, Hindi, Telugu, Malayalam (or Tamil), Urdu. The Indian Star appears as a variant in several decals, on different models.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 48

Verified years: 1911

Singer decal set Ottoman Carnation Variant (Indian Star)
Singer decal set Ottoman Carnation Variant (Indian Star)Singer decal set Ottoman Carnation Variant (Indian Star)

In use from 1894 up to 1898

In use for Classes:

  • 15

The owl that gives the name to this decal is on the right of the arm.

Verified Machines
(What does it mean?)

Total n.: 3

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 15

Verified years: 1894 - 1898

Singer decal set Owl
Singer decal set OwlSinger decal set OwlSinger decal set OwlSinger decal set OwlSinger decal set OwlSinger decal set Owl

In use from 1884

In use for Classes:

  • 15 (Improved Family)

Patents:

  • 05/08/1884, Patent n. USD15217 "Ornamentation of a sewing machine design" by George Alfred Squire (Pdf) - Design patent for hand ornamentation, describing hand-painted or hand-gilded elements. It’s possible that following decals borrowed their design from here. The specification describes multiple ornamental groups (A–N) applied to the cloth plate, arm, post, and other surfaces of the machine. Features include branches, sprays, leaves, stems, buds, dianthus-like flowers, and lettering. Groups F and G include the word "Singer" integrated into the design.
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15

Verified years: 1885

Singer decal set Painted Daisies
Singer decal set Painted DaisiesSinger decal set Painted DaisiesSinger decal set Painted DaisiesSinger decal set Painted DaisiesSinger decal set Painted Daisies

In use from 1883 up to 1894

In use for Classes:

  • VS2 / 27
  • VS3 / 28
  • 15 (Improved Family)

The identification of the exact flowers can be hard, and is easily inaccurate. There were several versions.

Verified Machines
(What does it mean?)

Total n.: 11

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15
  • 27
  • 28

Verified years: 1886 - 1894

Singer decal set Painted Roses and Daisies (Flowers)
Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)

In use from 1888 up to 1890

In use for Classes:

  • 15 (Improved Family)

A variant of many decals with flowers. The identification of the exact flowers can be hard, and is easily inaccurate. There were several versions.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 15

Verified years: 1888

Singer decal set Painted Roses and Daisies Variant (Potentilla / Apple Blossom)
Singer decal set Painted Roses and Daisies Variant (Potentilla / Apple Blossom)Singer decal set Painted Roses and Daisies Variant (Potentilla / Apple Blossom)

Official Singer name: 497

In use from 1934 up to 1953

In use for Classes:

  • 201
  • 301

This decal set was also commonly used on refurbished machines of any model, even applied to models that were out of production before the decals were even designed. The bed edge transfers were cut to length to fit variously sized beds.

Verified Machines
(What does it mean?)

Total n.: 9

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 201

Verified years: 1940 - 1953

Singer decal set Paperclip
Singer decal set Paperclip

In use from 1940 up to 1953

In use for Classes:

  • 66
  • 99
  • 128

The Paperclip decal set was also applied to models with the so-called "Godzilla finish", also known as "crinkle" or "wrinkle" finish. In those cases, the decoration is applied only in the middle of the bed and on the front of the machine, around Singer logos, no borders around the bed. Because of the nature of the crinkle paint, the decals are usually fainter than the more common bright golden decals.

Verified Machines
(What does it mean?)

Total n.: 11

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 66
  • 99
  • 128

Verified years: 1940 - 1952

Singer decal set Paperclip Godzilla Finish
Singer decal set Paperclip Godzilla Finish

In use from 1932 up to 1934

In use for Classes:

  • 201
  • 301

This design shows a border with a classical geometric pattern, featuring repeating Greek meanders at right-angle turns. This border forms a continuous, interlocking band, while the more common Paperclip decals feature instead smooth, elongated S-curves separated from each other. Seeing the patent from 1932, this might be the original first version of the Paperclip decals

Patents:

  • 13/12/1932, Patent n. USD88671 "Design for a decalcomania transfer sheet" by Cornelius R. Powers and Lillian M. Koubek (Pdf) - The design features the Paperclip decals, but with a Greek meander border that's proper of a style that's less common on machines. The most commonly seen Paperclip border features a series of smooth, elongated S-curves, while in the patent is featured a continuous meander pattern.
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 201

Verified years: 1932 - 1934

Singer decal set Paperclip Variant
Singer decal set Paperclip VariantSinger decal set Paperclip Variant

In use from 1942

In use for Classes:

  • 201

The Indian Star decal was an attempt to stimulate the emerging Indian market at the beginning of the 20th century. Entering this market was not easy, though. The main difficulties were overcoming caste prejudice, language differences and limited access to women. The Indian Star machines say 'Singer' in different languages on each point of the star: Onya, Singhalese, Gujarati, Kannada, Hindi, Telugu, Malayalam (or Tamil), Urdu. The Indian Star appears as a variant in several decals, on different models.

Singer decal set Paperclip Variant (Indian Star)

In use from 1894 up to 1903

In use for Classes:

  • 27
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 27

Verified years: 1893 - 1894

Singer decal set Persian
Singer decal set PersianSinger decal set Persian

In use from 1891 up to 1910

In use for Classes:

  • 15
  • 27
  • 127
Verified Machines
(What does it mean?)

Total n.: 8

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 15
  • 27

Verified years: 1899 - 1910

Singer decal set Pheasant
Singer decal set PheasantSinger decal set PheasantSinger decal set PheasantSinger decal set Pheasant

In use from 1952 up to 1960

In use for Classes:

  • 201
  • 221
  • 222
  • 301
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 221
  • 222

Verified years: 1954 - 1956

Singer decal set Prism
Singer decal set PrismSinger decal set Prism

In use from 1931 up to 1960

In use for Classes:

  • 15
  • 191R

Patents:

Verified Machines
(What does it mean?)

Total n.: 6

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)
  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 15

Verified years: 1912 - 1938

Singer decal set RAF
Singer decal set RAFSinger decal set RAFSinger decal set RAFSinger decal set RAFSinger decal set RAF

Official Singer name: Scroll (red)

In use from 1902 up to 1925

In use for Classes:

  • 66
Verified Machines
(What does it mean?)

Total n.: 18

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 66

Verified years: 1912 - 1923

Singer decal set Red Eye
Singer decal set Red EyeSinger decal set Red EyeSinger decal set Red Eye

In use for Classes:

  • 24
  • 25
Verified Machines
(What does it mean?)

Total n.: 10

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 24
  • 25

Verified years: 1900 - 1929

Singer decal set Redberry
Singer decal set RedberrySinger decal set RedberrySinger decal set RedberrySinger decal set RedberrySinger decal set RedberrySinger decal set RedberrySinger decal set Redberry

In use from 1912 up to 1961

In use for Classes:

  • 128
Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 128

Verified years: 1917 - 1956

Singer decal set Rococo
Singer decal set RococoSinger decal set RococoSinger decal set Rococo

In use from 1885 up to 1925

In use for Classes:

  • 15
  • 27
  • 28

There are several variants of this decal set, with various scrolls on the arm and large or small roses on the bedplate.

Verified Machines
(What does it mean?)

Total n.: 5

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15
  • 28

Verified years: 1891 - 1920

Singer decal set Scrolls and Roses
Singer decal set Scrolls and RosesSinger decal set Scrolls and RosesSinger decal set Scrolls and RosesSinger decal set Scrolls and RosesSinger decal set Scrolls and Roses

In use for Classes:

  • VS2 / 27
  • 15 (Improved Family)
Verified Machines
(What does it mean?)

Total n.: 3

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15
  • 27

Verified years: 1889 - 1893

Singer decal set Scrolls and Roses (Fiddlebed)
Singer decal set Scrolls and Roses (Fiddlebed)Singer decal set Scrolls and Roses (Fiddlebed)Singer decal set Scrolls and Roses (Fiddlebed)

In use from 1900 up to 1913

In use for Classes:

  • VS3 / 28

The Indian Star decal was an attempt to stimulate the emerging Indian market at the beginning of the 20th century. Entering this market was not easy, though. The main difficulties were overcoming caste prejudice, language differences and limited access to women. The Indian Star machines say 'Singer' in different languages on each point of the star: Onya, Singhalese, Gujarati, Kannada, Hindi, Telugu, Malayalam (or Tamil), Urdu. The Indian Star appears as a variant in several decals, on different models.

Singer decal set Scrolls and Roses Variant (Indian Star)

In use from 1897 up to 1897

In use for Classes:

  • 27K
Singer decal set Scrolls and Roses Variant (Queen Victoria Diamond Jubilee)

Design patent granted to George A. Squire in 1884, together with other sewing machine ornamentation patents. The patent describes the design as "composed of branches or sprays of a trailing vine having flowers and leaves, somewhat like plants of the genus Bellis, of which the common daisy is a species." Decal name recorded by us at #LRCrafts, for lack of documentation elsewhere.
Main photo provided by Selby Sewing Machines

Patents:

Singer decal set Simple Daisies

Official Singer name: 15 Sphinx

In use from 1886 up to 1959

In use for Classes:

  • 15 (1896 - 1953)
  • 27 (1891 - 1912)
  • 127 (1912 - 1929)

Also called “Egyptian” decals, they first appeared in the 1890’s. They were used on the class 15 and class 27 up to the 1950’s.

Verified Machines
(What does it mean?)

Total n.: 48

Factories:

Verified Classes:

  • 15
  • 27
  • 127

Verified years: 1888 - 1950

Singer decal set Sphinx (or Memphis)
Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)

In use for Classes:

  • 15

Recorded by The Needlebar wiki

Singer decal set Sphinx Variant (Chinese)
Singer decal set Sphinx Variant (Chinese)

Official Singer name: 23 Indian Sphinx

In use up to 1940

In use for Classes:

  • 15

Based on the Sphinx / Memphis design, in the Indian national colors, with the Indian Star on the bed plate. The Indian Star decal was an attempt to stimulate the emerging Indian market at the beginning of the 20th century. Entering this market was not easy, though. The main difficulties were overcoming caste prejudice, language differences and limited access to women. The Indian Star machines say 'Singer' in different languages on each point of the star: Onya, Singhalese, Gujarati, Kannada, Hindi, Telugu, Malayalam (or Tamil), Urdu. The Indian Star appears as a variant in several decals, on different models.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15

Verified years: 1941

Singer decal set Sphinx Variant (Indian Star)
Singer decal set Sphinx Variant (Indian Star)Singer decal set Sphinx Variant (Indian Star)Singer decal set Sphinx Variant (Indian Star)

In use from 1881

In use for Classes:

  • 12 (New Family)
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)
  • James Street, Bridgeton, Glasgow (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1871 - 1881

Singer decal set Star

In use from 1887

In use for Classes:

  • VS3 / 28
Singer decal set Tapestry
Singer decal set Tapestry

In use from 1898 up to 1930

In use for Classes:

  • 15
  • 27
  • 28
  • 66
  • 115

There are two known variants of the Tiffany decal: what changes is the design under the logo metal badge. The earlier style has a triangle-shaped design under the logo badge; the more recent style has a "bird's nest" design below the logo badge, with such badge resting inside the "nest" or slightly raised higher up. No information about when the style changed.

Verified Machines
(What does it mean?)

Total n.: 25

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)
  • St. John's Factory, Quebec (Canada)
  • Wittenberge, Prussia (Germany)

Verified Classes:

  • 15
  • 66
  • 115

Verified years: 1904 - 1927

Singer decal set Tiffany (or Gingerbread)
Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread)

In use from 1897 up to 1897

In use for Classes:

  • 27K
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 27

Verified years: 1896

Singer decal set Tiffany Variant (Queen Victoria Diamond Jubilee)

In use for Classes:

  • 28
  • 66
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 66

Verified years: 1916

Singer decal set Tiny Red Roses
Singer decal set Tiny Red RosesSinger decal set Tiny Red RosesSinger decal set Tiny Red Roses

In use from 1954 up to 1962

In use for Classes:

  • 306
  • 319
Verified Machines
(What does it mean?)

Total n.: 3

Factories:

Verified Classes:

  • 306
  • 319

Verified years: 1956

Singer decal set Triangles
Singer decal set Triangles

In use from 1900

In use for Classes:

  • 15
Singer decal set Twin Scrolls
Singer decal set Twin Scrolls

In use from 1885 up to 1941

In use for Classes:

  • 28
  • 39
  • 128
Verified Machines
(What does it mean?)

Total n.: 19

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)
  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 28
  • 39
  • 128

Verified years: 1892 - 1939

Singer decal set Victorian
Singer decal set VictorianSinger decal set VictorianSinger decal set Victorian

In use from 1886 up to 1892

In use for Classes:

  • VS2 / 27
Verified Machines
(What does it mean?)

Total n.: 7

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 27

Verified years: 1886 - 1892

Singer decal set Victorian (Fiddlebed)

In use from 1906 up to 1908

In use for Classes:

  • 28

Recorded by The Needlebar wiki

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 28

Verified years: 1906

Singer decal set Victorian Variant (Chinese)

In use for Classes:

  • 28
  • 128

The Indian Star decal was an attempt to stimulate the emerging Indian market at the beginning of the 20th century. Entering this market was not easy, though. The main difficulties were overcoming caste prejudice, language differences and limited access to women. The Indian Star machines say 'Singer' in different languages on each point of the star: Onya, Singhalese, Gujarati, Kannada, Hindi, Telugu, Malayalam (or Tamil), Urdu. The Indian Star appears as a variant in several decals, on different models.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 28

Verified years: 1914

Singer decal set Victorian Variant (Indian Star)
Singer decal set Victorian Variant (Indian Star)Singer decal set Victorian Variant (Indian Star)

In use from 1877 up to 1892

In use for Classes:

  • UFA - Universal Feed Arm (29)
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 29

Verified years: 1890

Singer decal set Vine (Industrial)
Singer decal set Vine (Industrial)

In use for Classes:

  • 12 (New Family)
  • 15 (Improved Family)
  • VS1
  • VS2 / 27
Singer decal set Weeds

In use from 1885 up to 1888

In use for Classes:

  • 12 (New Family)
Verified Machines
(What does it mean?)

Total n.: 3

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1885

Singer decal set Wheels
Singer decal set WheelsSinger decal set WheelsSinger decal set WheelsSinger decal set Wheels

In use from 1920 up to 1929

In use for Classes:

  • 28
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 28

Verified years: 1907

Singer decal set Wrought Iron
Singer decal set Wrought IronSinger decal set Wrought Iron

Decals vs hand ornamentation

Singer sewing machines were not always decorated using decals. At first, they were hand-ornamented.

The period when Singer introduced decals is still uncertain. Surviving examples show that some machines as late as the mid-1880s were still hand-ornamented, while others of the same years already carried decals.

It is unclear whether Singer phased out hand ornamentation gradually, whether both methods were offered side by side for a time, or whether different factories adopted decals at different speeds. Isaac Singer itself described the process of hand ornamentation in his publication “Genius Rewarded, or the story of the sewing machine“, in chapter 5 “The Great Factory”, where he describes the Elizabethport plant. The book was published in 1880, so it seems to confirm that this technique was still in regular use at that date.

Here’s what the book says about ornamentation:

After being carefully scoured, the heads are sent to the Ornamenting Department, where skillful workmen pencil out, with a fine camel’s hair brush, the designs of flowers and scroll work which ornament that portion of the machine which rests upon the table. The rapidity with which these pretty and often intricate designs are traced is wonderful. Look at your machine at home; observe all the gilded ornamentation and design, and then fancy a man doing such a machine head “offhand,” without the least guide for hand or brush, at the rate of 100 machines a day! As quickly as the penciling is done the machine is seized by another man, holding in his 49hand a book of gold leaf, which he deftly lays over every pencil-line. The gold leaf firmly adheres to the “sizing” laid on by the brush and the rest is rubbed off by a single touch of another man who passes a piece of soft cotton batting over it. The whole is then varnished with the best quality of white varnish and placed in a huge oven, where it bakes till it has become perfectly dry, hard and glossy. The Ornamenting Room is 125 feet long and 75 feet wide.

When decals fully displaced hand ornamentation still remains an open question, though, and further study of dated machines will be needed to clarify it.

Iillustration from 1864 of men at work hand-ornamenting Singer sewing machines. From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“
Iillustration from 1864 of men at work hand-ornamenting Singer sewing machines
From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“
Illustration from 1864 of Singer japanning furnaces. From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“
Illustration from 1864 of Singer japanning furnaces
From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“

The same chapter of Isaac Singer’s book explains also a technique called Japanning. The American sewing-machine trade journal “The Sewing Machine Advance” describes this stove-enameling process known in its May 1880 issue: it was a technique used to obtain a black finish and fix decorations.

In consists of multiple coats of black japan baked overnight in super-heated brick ovens, followed by meticulous hand-pumicing, striping, and finally the application of gold leaf. The parts needing decoration were given to “the ornamenter, whose skill is greatly depended on to make a good-looking job”. Still a complex labor-intensive job, which required highly skilled workers, as the first painted hand decoration methods.

Ornamenters painted the designs freehand with camel-hair brushes, waited for it to cure (“acquires a certain “tack” or particular stage of gumminess”) and then applied gold leaf, that adhered only to the painted lines. Shading and color were added by hand afterward, and the finished heads were baked again in a varnish oven to achieve the glossy black finish. More elaborate methods, such as pearling and burnished-gold ornamentation, required additional coats, polishing and specialized techniques.

In 1871, Charles Ferdinand Mueller filed a patent for a new improved method for ornamenting sewing machines. This new method as described in Mueller’s document used thin sheet-metal pattern plates to remove gold leaf from selected areas, producing repeatable designs far more quickly than traditional freehand ornamentation. His method reduced the need for highly trained artists and significantly cut the time required.

Clearly fastet and cheapest, two important factors in a growing industry, where automation would become key to companies’ success. As soon as it was easily available, I suspect any sewing machine company would have adopted this new method.

From those sparce 19th century documents, it’s clear that in the same decades all those different methods could co-exist. Introduction of a new one required new materials and equipment, such as ovens: this coul mean a long time and high cost to be introduced. Their introduction could then differ from factory to factory of the same company.

The transition from hand-ornamentation to decals

The knowledgeable collector Gary Kleiner is an expert on vintage sewing machine ornamentation. He has generously provided photographs of many decorations and helped identify previously undocumented styles, such as the Fire Department decal and the Swirls gold-leaf ornamentation.

In the video below, Gary presents several outstanding examples from his collection of 19th-century Singer sewing machines. He also demonstrates some of the techniques used to decorate machines in the late 19th century, including freehand painting, the application of gold leaf and rubber-stamping methods.

His research suggests that Singer’s transition from hand-painted ornamentation to decals may not have been a simple, direct change. Drawing on surviving machines, Gary proposes that some late-1870s and early-1880s decorations, such as Fire Department and Swirls, were neither entirely hand-painted nor true decals. Instead, he suggests they may have been produced using rubber stamps to apply the sizing that held the gold leaf. This would have allowed factories to create more consistent and repeatable patterns while retaining the traditional gold-leaf process: ornamenters could transfer designs more quickly and consistently than entirely freehand work, helping to speed up production while retaining much of the traditional appearance. In the video, he demonstrates this technique and shows how it could have served as an intermediate step between freehand ornamentation and later decal production.

Gary also traces the evolution of some Singer Model 12 decorations.

According to his observations, the earliest Acanthus decals appeared in the Glasgow factory around 1878, a design without the Singer name on the front of the arm, followed by successive variations through the 1880s. He identifies the second version of the Acanthus decal, featuring the Singer name, as being used approximately from 1880 to 1884. This was followed by a third design he calls Dotted Acanthus design, which remained in use until around 1890 and is today the most commonly encountered decoration on Singer Model 12 machines.

Gary also notes that the rare Wheels decal appears on some machines from about 1885, while the Ottoman Carnations design first appeared around 1887. By the late 1890s, Ottoman Carnations had become one of Singer’s most widespread decal patterns, appearing not only on the Model 12 but also on later machines such as the High Arm, the VS3, and the 48K.

While some of these dates and interpretations remain open to discussion, Gary’s work provides valuable clues about how Singer’s decorative techniques evolved during a period of rapid industrial growth.

The cover of the Patent for a floral ornamentation for Singer Improved Family, patented in August 1884, by George A Squire
The cover of the Patent for a floral ornamentation for Singer Improved Family, patented in August 1884, by George A Squire

A word about floral designs

In the early years of Singer sewing machines, floral designs were common and varied.

The identification of the exact flowers can be hard, and is easily inaccurate. We do not have an official source to refer to, and many attempted to give names to several variants by trying to identify specific flowers. I chose to be conservative, here, and I do not present loads of floral variants with several different names. I preferred to list them under a generic “Painted Flowers“, if I wasn’t sure there’s a specific, replicated and easily distinguishable decoration.

About official documents, we have two original patents, specifically Design Registrations for two ornamentation sets. Since they are not called “decals”, and considering the decade they were issued, we can suppose they were designs for hand-ornamentation. It’s possible that following decals borrowed their design from here.

The first was filed in 1884 by George A. Squire, a floral design for the Improved Family. Another was files in 1883 by Ewald Hähnel and features sprays of forget-me-nots with “… slender tendrils, various flowers and buds…“. Ewald Hähnel was a freelance designer, who designed decal sets for Singer, Minnesota, Davis, New Home and other manufacturers.

George A. Squire in 1884 filed another patent for a design that is now known as “Ottoman Carnations”. Here, he describes it as “… a main flower resembling a dianthus (carnation), and a smaller flower resembling a buttercup, and interlaced stems bearing buds and slender pointed leaves“. He does not mention anything Ottoman, though the design seems a mix of Islamic and figurative styles. The “buttercups” he mentions seem more like forget-me-nots. This original design later became the Ottoman Carnations decal.

About the names used to identify decal sets

The names attributed to Singer’s decal sets that we know and use today were not necessarily given by the Singer company. For the most common decals, their names have become widely accepted among collectors, such as for the Red Eye. Certain sets may have had official factory names, such as the “Transfer No. 23 – Indian Sphinx” decals.

In production, decals were most likely identified primarily by a code number. It’s unclear whether they were assigned consecutively as new decals were created. I personally doubt it, seeing that even serial numbers eventually stopped being strictly consecutive (that happened in the Monza factory, for example). I am sure that, early on, consistency was probably maintained, but as production grew more complex, strict order could have become difficult to mantain. And I suppose Singer factories likely had more pressing concerns than keeping decal numbers perfectly sequential: as long as they could identify what they needed, that was sufficient.

So, here in my list I’ve tried using the most widely used and accepted names to identify decals. Please, if you notice names that could be improved for clarity, or if you know an official name I should use, or if you see the list is missing a decal, tell me in the comments or get in touch. I’ll do my best to keep this list accurate and useful for everyone.

If you want to restore the decals on your Singer sewing machine, you can buy new ones from specialists. Here, an example of Acantus Leaves decal sets for a Singer 12K
If you want to restore the decals on your Singer sewing machine, you can buy new ones from specialists.
Here, an example of Acantus Leaves decal sets for a Singer 12K

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14 Comments. Leave new

  • Thank you for all this work to compile this information. I use your serial number data base frequently. I have an Owl that has been added to the pre 1900 data base and is from one of the “missing” sets of numbers from Elizabethport, possibly finished in Montreal. There is another in my area for sale from very close to the same time. I have additional photos of mine I could share if you want additional photos. Among your more rare ones, I also have a Persian, and an Indian Star Sphinx 15 (which, by serial number, was made in Elizabethport during the war while Clydebank would have been doing war work). If you are interested in photos of any of them, let me know.

    Reply
    • Oh thanks a million! I am glad I can be of help!
      Anything you mention here would be gold for the database and future researches, thank you for your will to share it with me. I’ll send you an email if you don’t mind. Thank you again!

      Reply
  • Muhsin Tozlu
    3 January 2026 20:51

    Merhaba.
    EF420691 seri numaaralı makinem için kullanma kılavuzu istiyorum. Saygılar.

    Reply
  • Muhsin Tozlu
    3 January 2026 20:53

    EF420691 seri numaaralı makinem için kullanma kılavuzu istiyorum. Saygılar.

    Reply
  • DAYDOU Bernard
    27 January 2026 23:21

    Bonsoir, je recherche les décalcomanies pour une Singer VS3/28 de 1892 .
    Je l’ai vue sur votre site, mais où puis-je la commander?
    Merci de votre réponse
    Cordialement

    Reply
    • Bonjour. Nous ne sommes pas revendeurs de décalcomanies. Nous effectuons seulments des recherches historiques. Si vous recherchez “Singer decals” sur Google, vous devriez trouver facilement un vendeur. Malheureusement, nous n’en avons pas à vous recommander, car nous n’en avons jamais acheté nous-mêmes. Bonne journée!

      Reply
  • My Mom acquired her sewing machine in New Zealand
    . Trademark Wellinstone Joseph Nathan & Co. Wellington N.Z. 128055

    Reply
    • Hello! Sorry, never heard of this brand… Did you try asking the Victorian Sewatshop Forum? It’s full of knowleadgeable people from all over the world.

      Reply
  • Thank you. I am interested in a value. My Mom passed last August 2025

    Reply
    • That is a tricky question… Maybe photos of the machine would help. Did you try a search on Ebay for similar machines? An advice, though. When searching for the value of something on Ebay, filter by “Sold items”: this way you’ll know what people is really willing to pay for similar items.

      Reply
  • Anna Maryina
    17 April 2026 1:40

    Thank you for the comprehensive list of the decals. I found it very interesting. You can also add a verified machine with Sphinx pattern that was manufactured in Russia, in town Podolsk, not far from Moscow. They opened in 1900, started producing in 1902, then left Russia after the Soviet Revolution in 1918. Podolsk plant continued producing the sewing machines with name Singer about another 10 years. My grandma’s dad, who lived in the Far East Russia, got one as a prize for hard work in 1930. My grandma was only 6 years old and learned to sew on it. She was a seamstress all her life. The machine is still in good working condition located in Moldova. I have a photo of it that I can share.

    Reply

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