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Embroidery and sewing

Exploring Singer sewing machine decals

14 Comments

After starting my Singer serial number database and spending quite a bit of time digging into the history of Monza and Bonnières factories production, I felt the need to go further. One detail that always fascinated me about vintage Singers is their decals, those decorations that made each machine beautiful. So, I began researching decals, and whenever I had a machine whose details were verified, I also recorded her decals.

Of course, once the data was there, the next question was obvious: why have it if you can’t use it? That’s when I built this page. Here you’ll find most of the recorded Singer decal sets, with information gathered over time by Needlebar, ISMACS and other collectors and researchers (which you’ll find linked in the Resources below), such as their periods of use and the classes (models) they were applied to.

Then, I compared that decal information with the serial numbers in my own database. That way, we can start to cross-reference the two. This may be helpful to date machines when serial records are incomplete.

A little note: I divided the ornamentation sets in two categories: decals and hand ornamentations. At first Singer machines were decorated by hand, as I explain further on. As you can imagine, we have even less information about hand ornamentation, and a huge amount of variations.

Adding new data points is long and hard, but each new one will contribute to our collective knowledge of Singer’s history. I am thankful to Rachael Bhakail, who led me into the rabbit hole of ancient patents: you’ll find in this page all the decal and ornamentation patents she could find. Also a huge thank you to all the owners of machines who wanted to send me photos to contribute to this list.

This is a long, ongoing process, and it will only get better with more contributions. If you’d like to share your machine data with me, please leave a comment or get in touch, so I can add it to the database. Thank you!

The Sphinx decals on the front of our Singer sewing machine
The Sphinx decals on the front of our Singer sewing machine

Table of contents

Singer ornamentation sets and decal sets

87 total decoration sets

Hand ornamentation

(19)

Acanthus Leaves Mother-of-Pearl variant

Hand ornamentation

In use from 1885

In use for Classes:

  • New Family / 12
  • 13 / Medium
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1881 - 1885

Singer decal set Acanthus Leaves Mother-of-Pearl variant
Singer decal set Acanthus Leaves Mother-of-Pearl variant

In use for Classes:

  • Letter A

Name coming from The Needlebar wiki.

Singer decal set Arcs
Singer decal set ArcsSinger decal set Arcs

Chain and Roses

Hand ornamentation

In use for Classes:

  • Letter A

Name coming from The Needlebar wiki.

Singer decal set Chain and Roses

Fire Department

Hand ornamentation

In use from 1879 up to 1882

In use for Classes:

  • 12 / New Family

Name of this decal comes from the knowleadgeable collector Gary Kleiner

Singer decal set Fire Department
Singer decal set Fire Department

Floral Mother of Pearl

Hand ornamentation

In use for Classes:

  • Letter A

Name coming from The Needlebar wiki.

Singer decal set Floral Mother of Pearl

Gilt and Mother-of-Pearl

Hand ornamentation

In use for Classes:

  • New Family / 12

First photos provided by Selby Sewing Machines

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 12

Verified years: 1881

Singer decal set Gilt and Mother-of-Pearl
Singer decal set Gilt and Mother-of-Pearl Singer decal set Gilt and Mother-of-Pearl

Gilt and Mother-of-Pearl Floral

Hand ornamentation

In use from 1856 up to 1859

In use for Classes:

  • Family / Turtleback
Singer decal set Gilt and Mother-of-Pearl Floral
Singer decal set Gilt and Mother-of-Pearl Floral

Gilt and Mother-of-Pearl Floral (Fiddlebed)

Hand ornamentation

In use from 1859 up to 1865

In use for Classes:

  • Letter A
Singer decal set Gilt and Mother-of-Pearl Floral (Fiddlebed)

Isaac Singer Name (Text only)

Hand ornamentation

In use from 1851

In use for Classes:

  • N°1

Photo courtesy Gary Kleiner

Singer decal set Isaac Singer Name (Text only)

Leaves and Flowers

Hand ornamentation

In use for Classes:

  • Letter A
Singer decal set Leaves and Flowers

Mother-of-Pearl Variant

Hand ornamentation

In use for Classes:

  • New Family / 12
Singer decal set Mother-of-Pearl Variant

Mother-of-Pearl Variant #2

Hand ornamentation

In use for Classes:

  • New Family / 12
Singer decal set Mother-of-Pearl Variant #2

Mother-of-Pearl Variant #3

Hand ornamentation

In use for Classes:

  • New Family / 12

Photo courtesy Gary Kleiner

Singer decal set Mother-of-Pearl Variant #3
Singer decal set Mother-of-Pearl Variant #3Singer decal set Mother-of-Pearl Variant #3

Mother-of-Pearl Variant #4

Hand ornamentation

In use for Classes:

  • New Family / 12
Singer decal set Mother-of-Pearl Variant #4
Singer decal set Mother-of-Pearl Variant #4Singer decal set Mother-of-Pearl Variant #4Singer decal set Mother-of-Pearl Variant #4

Original Stripe

Hand ornamentation

In use from 1851

In use for Classes:

  • N°1

Name coming from The Needlebar wiki.

Singer decal set Original Stripe

In use for Classes:

  • Letter A
Singer decal set Portrait

Roses and Scrolls

Hand ornamentation

In use from 1873 up to 1879

In use for Classes:

  • 12
  • 13

Name from The Needlebar Wiki

Singer decal set Roses and Scrolls
Singer decal set Roses and ScrollsSinger decal set Roses and ScrollsSinger decal set Roses and Scrolls

In use for Classes:

  • N°1
Singer decal set Scroll

In use for Classes:

  • 12

Name of this decal comes from the knowleadgeable collector Gary Kleiner

Singer decal set Swirl
Singer decal set Swirl

Decal

(68)

Acanthus Leaves

Decal

In use from 1879 up to 1890

In use for Classes:

  • New Family / 12
  • 13 / Medium
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • James Street, Bridgeton, Glasgow (Scotland, UK)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1878 - 1886

Singer decal set Acanthus Leaves
Singer decal set Acanthus Leaves Singer decal set Acanthus Leaves Singer decal set Acanthus Leaves Singer decal set Acanthus Leaves

Acanthus Leaves Variant (Chinese)

Decal

In use for Classes:

  • New Family / 12

Recorded by The Needlebar wiki

Singer decal set Acanthus Leaves Variant (Chinese)

Azteca

Decal

In use for Classes:

  • 189

This decal has been verified on machines made in Querétaro (Mexico) and has been named by Bryan, the owner of a machine with model number 189R and those decals. He kindly sent the photos to us, and thanks to him we also found out that the location code for the factory is R.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Querétaro (Mexico)

Verified Classes:

  • 189
Singer decal set Azteca

Burmese Scroll

Decal

In use from 1891 up to 1896

In use for Classes:

  • VS3 / 28
  • 39
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 39

Verified years: 1896

Singer decal set Burmese Scroll
Singer decal set Burmese ScrollSinger decal set Burmese ScrollSinger decal set Burmese ScrollSinger decal set Burmese ScrollSinger decal set Burmese Scroll

Celtic Chain or Celtic Knot Variant (Featherweight)

Decal

In use from 1933 up to 1954

In use for Classes:

  • 221
Verified Machines
(What does it mean?)

Total n.: 5

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 221

Verified years: 1945 - 1952

Singer decal set Celtic Chain or Celtic Knot Variant (Featherweight)
Singer decal set Celtic Chain or Celtic Knot Variant (Featherweight)

Celtic Knot (or Singer Pearl)

Decal

In use from 1905 up to 1913

In use for Classes:

  • 9 (9W1, 9W3, 9W7)

This decal set replaced the Wheeler and Wilson badging, after Singer spent a couple of years tweaking the Wheeler and Wilson W D9. This class of machines was produced between 1905 and 1913. Unfortunately, those machines have serial numbers that do not follow the Singer number system, and we don't have official records for them. We have been able to track a few of them.

Verified Machines
(What does it mean?)

Total n.: 64

Factories:

Verified Classes:

  • 9
Singer decal set Celtic Knot (or Singer Pearl)
Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)Singer decal set Celtic Knot (or Singer Pearl)

Celtic Knot Elaborate Variant

Decal

In use for Classes:

  • 24

Very similar to the Celtic Knot Variant design in use for class 24, but this decal has denser, more intricate interlacing, with tighter loops and additional internal lines. The motif becomes elongated and more ornate.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 24

Verified years: 1920 - 1922

Singer decal set Celtic Knot Elaborate Variant
Singer decal set Celtic Knot Elaborate Variant

Celtic Knot Industrial Variant (or Singer Pearl Industrial Variant)

Decal

In use for Classes:

  • 51

This decal set is typical of the Bridgeport factory. It is a variation of the Celtic Knot decal used in 9W machines produced by Singer in Bridgeport between 1905 and 1913, a model derived from the Wheeler and Wilson D9. More on Bridgeport factory.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

Verified Classes:

  • 51

Verified years: 1940

Singer decal set Celtic Knot Industrial Variant (or Singer Pearl Industrial Variant)
Singer decal set Celtic Knot Industrial Variant (or Singer Pearl Industrial Variant)Singer decal set Celtic Knot Industrial Variant (or Singer Pearl Industrial Variant)

Celtic Knot Variant

Decal

In use for Classes:

  • 24
Singer decal set Celtic Knot Variant

Celtic Swirl

Decal

In use from 1934 up to 1957

In use for Classes:

  • 128
Verified Machines
(What does it mean?)

Total n.: 3

Factories:

  • Elizabethport, New Jersey (USA)
  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 128

Verified years: 1938

Singer decal set Celtic Swirl
Singer decal set Celtic SwirlSinger decal set Celtic Swirl

Curlicue

Decal

In use from 1912 up to 1913

In use for Classes:

  • 30
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 30

Verified years: 1913

Singer decal set Curlicue
Singer decal set Curlicue

Dogwood

Decal

In use from 1890 up to 1894

In use for Classes:

  • 27 (rectangular bed)
  • VS3 / 28 (1891)
Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 27

Verified years: 1892 - 1896

Singer decal set Dogwood
Singer decal set Dogwood

Early 20th Century Industrial

Decal

In use from 1884 up to 1929

In use for Classes:

  • 12
  • 16
  • 18
  • 29
  • 31
  • 42
  • 77
  • 91
  • 103
  • Other Industrial models
Verified Machines
(What does it mean?)

Total n.: 8

Factories:

Verified Classes:

  • 12
  • 16
  • 18
  • 29
  • 44
  • 72
  • 91

Verified years: 1911 - 1948

Singer decal set Early 20th Century Industrial
Singer decal set Early 20th Century IndustrialSinger decal set Early 20th Century IndustrialSinger decal set Early 20th Century IndustrialSinger decal set Early 20th Century IndustrialSinger decal set Early 20th Century Industrial

In use from 1953 up to 1960

In use for Classes:

  • 99

Name coming from The Needlebar wiki.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 99

Verified years: 1956 - 1957

Singer decal set Eye
Singer decal set Eye

Eye and Trapezoids

Decal

Official Singer name: Trapezia

In use from 1955 up to 1960

In use for Classes:

  • 15
Verified Machines
(What does it mean?)

Total n.: 27

Factories:

Verified Classes:

  • 15
  • 189
  • 191
Singer decal set Eye and Trapezoids
Singer decal set Eye and TrapezoidsSinger decal set Eye and Trapezoids

Eye and Trefoils

Decal

In use from 1931 up to 1954

In use for Classes:

  • 15
  • 215

Patents:

Verified Machines
(What does it mean?)

Total n.: 73

Factories:

Verified Classes:

  • 15
  • 66
  • 128

Verified years: 1914 - 1953

Singer decal set Eye and Trefoils
Singer decal set Eye and TrefoilsSinger decal set Eye and TrefoilsSinger decal set Eye and Trefoils

Eye and Triangles

Decal

In use for Classes:

  • 206
  • 216
Verified Machines
(What does it mean?)

Total n.: 6

Factories:

  • Karlsruhe (Germany)
  • Kilbowie, Clydebank (Scotland, UK)
  • Monza (Italy)

Verified Classes:

  • 206
  • 216
  • 306

Verified years: 1953

Singer decal set Eye and Triangles
Singer decal set Eye and Triangles

Feathers

Decal

In use from 1920 up to 1929

In use for Classes:

  • 15
Singer decal set Feathers

Filigree

Decal

In use from 1911 up to 1948

In use for Classes:

  • 66
  • 99
Verified Machines
(What does it mean?)

Total n.: 8

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)
  • Wittenberge, Prussia (Germany)

Verified Classes:

  • 15
  • 66
  • 99

Verified years: 1926 - 1951

Singer decal set Filigree

Filigree Variant (Indian Star)

Decal

In use from 1926 up to 1948

In use for Classes:

  • 99K
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 99

Verified years: 1948

Singer decal set Filigree Variant (Indian Star)

Floral (Fiddlebed)

Decal

In use from 1885 up to 1894

In use for Classes:

  • VS1 (1885)
  • VS2 (1886 - 1889)
  • Improved Family (1886 - 1894)

Name coming from The Needlebar wiki.

Patents:

  • 05/08/1884, Patent n. USD15221 "Ornamentation of a sewing machine" by George Alfred Squire (Pdf) - This patent is one of the best surviving records of Singer hand-painted and hand-gilded ornamentation in the mid-1880s, a direct ancestor of the later standardized decals. Specification describes multiple ornamental groups (A–I) consisting of trailing vines, wheel-form and cruciform flowers, tendrils, berries, and lettering used on the sides, arm, post, and other surfaces of a sewing machine. It’s possible that following decals borrowed their design from here.
Singer decal set Floral (Fiddlebed)
Singer decal set Floral (Fiddlebed)Singer decal set Floral (Fiddlebed)Singer decal set Floral (Fiddlebed)Singer decal set Floral (Fiddlebed)

Floral Variant (Forget-me-not)

Decal

In use from 1883

In use for Classes:

  • Improved Family

We have a patent for an ornamentation set featuring sprays of forget-me-nots with "... slender tendrils, various flowers and buds...". This was issued by William Hähnel in 1883. Hähnel was a freelance designer who designed decal sets for Singer, Minnesota, Davis, New Home and other manufacturers.
Name coming from The Needlebar wiki.

Patents:

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 15

Verified years: 1883

Singer decal set Floral Variant (Forget-me-not)
Singer decal set Floral Variant (Forget-me-not)Singer decal set Floral Variant (Forget-me-not)Singer decal set Floral Variant (Forget-me-not)

Gold Wings

Decal

Official Singer name: Wings

In use from 1911 up to 1929

In use for Classes:

  • 15
  • 115
Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 15
  • 115

Verified years: 1911 - 1919

Singer decal set Gold Wings
Singer decal set Gold Wings

Greek

Decal

In use for Classes:

  • 215

Seen on 215G machines made in Karlsruhe (Germany). Decal name recorded by us at #LRCrafts, for lack of documentation elsewhere.

Singer decal set Greek

Hearts

Decal

In use from 1937 up to 1950

In use for Classes:

  • 127
  • 128
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 127
  • 128
Singer decal set Hearts
Singer decal set Hearts

Knots and Rectangles

Decal

In use from 1920 up to 1939

In use for Classes:

  • 101
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 101

Verified years: 1929

Singer decal set Knots and Rectangles
Singer decal set Knots and Rectangles

La Vencedora

Decal

In use from 1912 up to 1960

In use for Classes:

  • 28
  • 128

The name means "The Victrix"

Verified Machines
(What does it mean?)

Total n.: 8

Factories:

Verified Classes:

  • 39
  • 128

Verified years: 1902 - 1923

Singer decal set La Vencedora
Singer decal set La Vencedora

La Vencedora Variant (Indian Star)

Decal

In use from 1916 up to 1936

In use for Classes:

  • 128
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 128

Verified years: 1934 - 1946

Singer decal set La Vencedora Variant (Indian Star)
Singer decal set La Vencedora Variant (Indian Star)Singer decal set La Vencedora Variant (Indian Star)

Leaf Vines

Decal

In use for Classes:

  • 15

Similar to the Eye and Trefoils decal set, but without the trefoils. Recorded in use in the factory of Monza (Italy). Decal name recorded by us at #LRCrafts, for lack of documentation elsewhere.

Verified Machines
(What does it mean?)

Total n.: 2

Factories:

Verified Classes:

  • 15
Singer decal set Leaf Vines
Singer decal set Leaf VinesSinger decal set Leaf Vines

Lotus (or Egyptian)

Decal

In use from 1902 up to 1925

In use for Classes:

  • 66

Patents:

Verified Machines
(What does it mean?)

Total n.: 3

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 66

Verified years: 1917 - 1927

Singer decal set Lotus (or Egyptian)
Singer decal set Lotus (or Egyptian)Singer decal set Lotus (or Egyptian)Singer decal set Lotus (or Egyptian)

Ottoman Carnation

Decal

In use from 1884 up to 1913

In use for Classes:

  • VS1 (1884-1886)
  • High Arm Family (1885-1886)
  • Improved Family (1885-1886)
  • 12 (1885-1903)
  • 28 (1891-1902)
  • 48 (1900 - 1913)

There are various, distinctly different versions of this design to suit a variety of machines. All of them were designed by George Alfred Squire of Bayonne (New Jersey, USA) in 1884.
In his patent, he describes it as "a main flower resembling a dianthus (carnation), and a smaller flower resembling a buttercup, and interlaced stems bearing buds and slender pointed leaves", without mentioning "Ottoman". This design got its "Ottoman" colloquial designation because of its mix of Islamic and figurative styles.

Patents:

  • 05/08/1884, Patent n. USD15218 "Ornamentation of a sewing machine" by George Alfred Squire (Pdf) - Design patent for hand ornamentation, describing hand-painted or hand-gilded elements. It’s possible that following decals borrowed their design from here. The specification describes multiple ornamental groups (A–I) applied to the sides, arm, post, and cloth plate of the machine, including trailing vines, dianthus-like flowers, pointed leaves, tendrils, and lettering. Groups C and D include the word "Singer" integrated into the design.
  • 05/08/1884, Patent n. USD15220 "Ornamentation of a sewing machine" by George Alfred Squire (Pdf) - Design patent for hand ornamentation, describing hand-painted or hand-gilded elements. It’s possible that following decals borrowed their design from here. The specification describes multiple ornamental groups (A–N) applied to the cloth plate, arm, post, and other surfaces of the machine. Features include branches, sprays, leaves, stems, buds, dianthus-like and buttercup-like flowers, pointed leaves, and lettering. Group II includes the word "Singer" integrated into the design.
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 28

Verified years: 1902

Singer decal set Ottoman Carnation
Singer decal set Ottoman CarnationSinger decal set Ottoman CarnationSinger decal set Ottoman Carnation

Ottoman Carnation Variant (Indian Star)

Decal

In use from 1903 up to 1909

In use for Classes:

  • 48
Singer decal set Ottoman Carnation Variant (Indian Star)

In use from 1894 up to 1898

In use for Classes:

  • 15

The owl is on the right of the arm decal.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 15

Verified years: 1894

Singer decal set Owl
Singer decal set OwlSinger decal set OwlSinger decal set OwlSinger decal set OwlSinger decal set OwlSinger decal set Owl

Painted Daisies

Decal

In use from 1884

In use for Classes:

  • Improved Family / 15

Patents:

  • 05/08/1884, Patent n. USD15217 "Ornamentation of a sewing machine design" by George Alfred Squire (Pdf) - Design patent for hand ornamentation, describing hand-painted or hand-gilded elements. It’s possible that following decals borrowed their design from here. The specification describes multiple ornamental groups (A–N) applied to the cloth plate, arm, post, and other surfaces of the machine. Features include branches, sprays, leaves, stems, buds, dianthus-like flowers, and lettering. Groups F and G include the word "Singer" integrated into the design.
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15

Verified years: 1885

Singer decal set Painted Daisies
Singer decal set Painted DaisiesSinger decal set Painted DaisiesSinger decal set Painted DaisiesSinger decal set Painted DaisiesSinger decal set Painted Daisies

Painted Roses and Daisies (Flowers)

Decal

In use from 1883 up to 1894

In use for Classes:

  • VS2 / 27
  • VS3 / 28
  • Improved Family / 15

The identification of the exact flowers can be hard, and is easily inaccurate. There were several versions.

Verified Machines
(What does it mean?)

Total n.: 5

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15
  • 27
  • 28

Verified years: 1886 - 1894

Singer decal set Painted Roses and Daisies (Flowers)
Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)Singer decal set Painted Roses and Daisies (Flowers)

Painted Roses and Daisies Variant (Potentilla / Apple Blossom)

Decal

In use from 1889 up to 1890

In use for Classes:

  • Improved Family / 15

A variant of many decals with flowers. The identification of the exact flowers can be hard, and is easily inaccurate. There were several versions.

Singer decal set Painted Roses and Daisies Variant (Potentilla / Apple Blossom)
Singer decal set Painted Roses and Daisies Variant (Potentilla / Apple Blossom)Singer decal set Painted Roses and Daisies Variant (Potentilla / Apple Blossom)

Paperclip

Decal

Official Singer name: 497

In use from 1934 up to 1953

In use for Classes:

  • 201
  • 301

This decal set was also commonly used on refurbished machines, even applied to models that were out of production before the decals were even designed. The bed edge transfers were cut to length to fit variously sized beds.

Verified Machines
(What does it mean?)

Total n.: 3

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 66
  • 201

Verified years: 1948 - 1953

Singer decal set Paperclip
Singer decal set Paperclip

Paperclip Variant

Decal

In use from 1932 up to 1934

In use for Classes:

  • 201
  • 301

This design shows a border with a classical geometric pattern, featuring repeating Greek meanders at right-angle turns. This border forms a continuous, interlocking band, while the more common Paperclip decals feature instead smooth, elongated S-curves separated from each other. Seeing the patent from 1932, this might be the original first version of the Paperclip decals

Patents:

  • 13/12/1932, Patent n. USD88671 "Design for a decalcomania transfer sheet" by Cornelius R. Powers and Lillian M. Koubek (Pdf) - The design features the Paperclip decals, but with a Greek meander border that's proper of a style that's less common on machines. The most commonly seen Paperclip border features a series of smooth, elongated S-curves, while in the patent is featured a continuous meander pattern.
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 201

Verified years: 1932 - 1934

Singer decal set Paperclip Variant

Paperclip Variant (Indian Star)

Decal

In use from 1942

In use for Classes:

  • 201
Singer decal set Paperclip Variant (Indian Star)

Persian

Decal

In use from 1894 up to 1903

In use for Classes:

  • 27
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 27

Verified years: 1893 - 1894

Singer decal set Persian
Singer decal set PersianSinger decal set Persian

Pheasant

Decal

In use from 1891 up to 1910

In use for Classes:

  • 15
  • 27
  • 28
  • 128
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 27
  • 28

Verified years: 1909

Singer decal set Pheasant
Singer decal set PheasantSinger decal set PheasantSinger decal set PheasantSinger decal set Pheasant

Prism

Decal

In use from 1952 up to 1960

In use for Classes:

  • 201
  • 221
  • 222
  • 301
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 222

Verified years: 1954

Singer decal set Prism
Singer decal set PrismSinger decal set Prism

In use from 1934 up to 1960

In use for Classes:

  • 15

Patents:

Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)
  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 15

Verified years: 1912 - 1934

Singer decal set RAF
Singer decal set RAFSinger decal set RAFSinger decal set RAFSinger decal set RAF

Red Eye

Decal

Official Singer name: Scroll (red)

In use from 1902 up to 1925

In use for Classes:

  • 66
Verified Machines
(What does it mean?)

Total n.: 6

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 66

Verified years: 1913 - 1923

Singer decal set Red Eye
Singer decal set Red EyeSinger decal set Red EyeSinger decal set Red Eye

Redberry

Decal

In use for Classes:

  • 24
  • 25
Verified Machines
(What does it mean?)

Total n.: 4

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 24
  • 25

Verified years: 1900 - 1920

Singer decal set Redberry
Singer decal set RedberrySinger decal set RedberrySinger decal set RedberrySinger decal set RedberrySinger decal set RedberrySinger decal set Redberry

Rococo

Decal

In use from 1912 up to 1961

In use for Classes:

  • 128
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 128

Verified years: 1917 - 1955

Singer decal set Rococo
Singer decal set RococoSinger decal set RococoSinger decal set Rococo

Scrolls and Roses

Decal

In use from 1885 up to 1925

In use for Classes:

  • 15
  • 27
  • 28

There are several variants of this decal set, with various scrolls on the arm and large or small roses on the bedplate.

Verified Machines
(What does it mean?)

Total n.: 3

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15
  • 28

Verified years: 1891 - 1913

Singer decal set Scrolls and Roses
Singer decal set Scrolls and RosesSinger decal set Scrolls and RosesSinger decal set Scrolls and RosesSinger decal set Scrolls and Roses

Scrolls and Roses (Fiddlebed)

Decal

In use for Classes:

  • VS2
  • Improved Family
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 27

Verified years: 1889

Singer decal set Scrolls and Roses (Fiddlebed)
Singer decal set Scrolls and Roses (Fiddlebed)Singer decal set Scrolls and Roses (Fiddlebed)Singer decal set Scrolls and Roses (Fiddlebed)

Scrolls and Roses Variant (Indian Star)

Decal

In use from 1900 up to 1913

In use for Classes:

  • VS3 / 28
Singer decal set Scrolls and Roses Variant (Indian Star)

Scrolls and Roses Variant (Queen Victoria Diamond Jubilee)

Decal

In use from 1897 up to 1897

In use for Classes:

  • 27K
Singer decal set Scrolls and Roses Variant (Queen Victoria Diamond Jubilee)

Simple Daisies

Decal

Design patent granted to George A. Squire in 1884, together with other sewing machine ornamentation patents. The patent describes the design as "composed of branches or sprays of a trailing vine having flowers and leaves, somewhat like plants of the genus Bellis, of which the common daisy is a species." Decal name recorded by us at #LRCrafts, for lack of documentation elsewhere.
Main photo provided by Selby Sewing Machines

Patents:

Singer decal set Simple Daisies

Sphinx (or Memphis)

Decal

Official Singer name: 15 Sphinx

In use from 1890 up to 1959

In use for Classes:

  • Improved Family / 15 (1896 - 1953)
  • 27 (1891 - 1912)
  • 127 (1912 - 1929)

Also called “Egyptian” decals, they first appeared in the 1890’s. They were used on the class 15 and class 27 up to the 1950’s.

Verified Machines
(What does it mean?)

Total n.: 20

Factories:

Verified Classes:

  • 15
  • 27
  • 127

Verified years: 1892 - 1950

Singer decal set Sphinx (or Memphis)
Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)Singer decal set Sphinx (or Memphis)

Sphinx Variant (Chinese)

Decal

In use for Classes:

  • 15

Recorded by The Needlebar wiki

Singer decal set Sphinx Variant (Chinese)
Singer decal set Sphinx Variant (Chinese)

Sphinx Variant (Indian Star)

Decal

Official Singer name: 23 Indian Sphinx

In use up to 1940

In use for Classes:

  • 15

Based on the Sphinx / Memphis design, in the Indian national colors, with the Indian Star on the bed plate.

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 15

Verified years: 1941

Singer decal set Sphinx Variant (Indian Star)
Singer decal set Sphinx Variant (Indian Star)Singer decal set Sphinx Variant (Indian Star)Singer decal set Sphinx Variant (Indian Star)

Star

Decal

In use from 1881

In use for Classes:

  • New Family / 12
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 12

Verified years: 1881

Singer decal set Star

Tapestry

Decal

In use from 1887

In use for Classes:

  • VS3 / 28
Singer decal set Tapestry
Singer decal set Tapestry

Tiffany (or Gingerbread)

Decal

In use from 1898 up to 1930

In use for Classes:

  • 15
  • 27
  • 28
  • 66
  • 115

There are two known variants of the Tiffany decal: what changes is the design under the logo metal badge. The earlier style has a triangle-shaped design under the logo badge; the more recent style has a "bird's nest" design below the logo badge, with such badge resting inside the "nest" or slightly raised higher up. No information about when the style changed.

Verified Machines
(What does it mean?)

Total n.: 13

Factories:

  • Elizabethport, New Jersey (USA)
  • St. John's Factory, Quebec (Canada)
  • Wittenberge, Prussia (Germany)

Verified Classes:

  • 15
  • 66
  • 115

Verified years: 1906 - 1924

Singer decal set Tiffany (or Gingerbread)
Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread) Singer decal set Tiffany (or Gingerbread)

Tiffany Variant (Queen Victoria Diamond Jubilee)

Decal

In use from 1897 up to 1897

In use for Classes:

  • 27K
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 27

Verified years: 1896

Singer decal set Tiffany Variant (Queen Victoria Diamond Jubilee)

Tiny Red Roses

Decal

In use for Classes:

  • 28
  • 66
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 66

Verified years: 1916

Singer decal set Tiny Red Roses
Singer decal set Tiny Red RosesSinger decal set Tiny Red RosesSinger decal set Tiny Red Roses

Triangles

Decal

In use from 1954 up to 1962

In use for Classes:

  • 306
  • 319
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

Verified Classes:

  • 306
  • 319

Verified years: 1956

Singer decal set Triangles
Singer decal set Triangles

Twin Scrolls

Decal

In use from 1900

In use for Classes:

  • 15
Singer decal set Twin Scrolls
Singer decal set Twin Scrolls

Victorian

Decal

In use from 1885 up to 1941

In use for Classes:

  • 28
  • 128
Verified Machines
(What does it mean?)

Total n.: 7

Factories:

  • Elizabethport, New Jersey (USA)
  • Kilbowie, Clydebank (Scotland, UK)
  • St. John's Factory, Quebec (Canada)

Verified Classes:

  • 28
  • 39
  • 128

Verified years: 1892 - 1939

Singer decal set Victorian
Singer decal set VictorianSinger decal set VictorianSinger decal set Victorian

Victorian (Fiddlebed)

Decal

In use from 1886 up to 1892

In use for Classes:

  • VS2
Singer decal set Victorian (Fiddlebed)

Victorian Variant (Chinese)

Decal

In use from 1906 up to 1908

In use for Classes:

  • 28

Recorded by The Needlebar wiki

Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Elizabethport, New Jersey (USA)

Verified Classes:

  • 28

Verified years: 1906

Singer decal set Victorian Variant (Chinese)

Vine (Industrial)

Decal

In use from 1877 up to 1892

In use for Classes:

  • UFA - Universal Feed Arm (29)
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 29

Verified years: 1890

Singer decal set Vine (Industrial)
Singer decal set Vine (Industrial)

Weeds

Decal

In use for Classes:

  • New Family / 12
  • Improved Family
  • VS1
  • VS2
Singer decal set Weeds

Wheels

Decal

In use from 1885 up to 1888

In use for Classes:

  • New Family / 12
Verified Machines
(What does it mean?)

Total n.: 2

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 12

Verified years: 1885

Singer decal set Wheels
Singer decal set WheelsSinger decal set WheelsSinger decal set WheelsSinger decal set Wheels

Wrought Iron

Decal

In use from 1920 up to 1929

In use for Classes:

  • 28
Verified Machines
(What does it mean?)

Total n.: 1

Factories:

  • Kilbowie, Clydebank (Scotland, UK)

Verified Classes:

  • 28

Verified years: 1907

Singer decal set Wrought Iron
Singer decal set Wrought IronSinger decal set Wrought Iron

Decals vs hand ornamentation

Singer sewing machines were not always decorated using decals. At first, they were hand-ornamented.

The period when Singer introduced decals is still uncertain. Surviving examples show that some machines as late as the mid-1880s were still hand-ornamented, while others of the same years already carried decals.

It is unclear whether Singer phased out hand ornamentation gradually, whether both methods were offered side by side for a time, or whether different factories adopted decals at different speeds. Isaac Singer itself described the process of hand ornamentation in his publication “Genius Rewarded, or the story of the sewing machine“, in chapter 5 “The Great Factory”, where he describes the Elizabethport plant. The book was published in 1880, so it seems to confirm that this technique was still in regular use at that date.

Here’s what the book says about ornamentation:

After being carefully scoured, the heads are sent to the Ornamenting Department, where skillful workmen pencil out, with a fine camel’s hair brush, the designs of flowers and scroll work which ornament that portion of the machine which rests upon the table. The rapidity with which these pretty and often intricate designs are traced is wonderful. Look at your machine at home; observe all the gilded ornamentation and design, and then fancy a man doing such a machine head “offhand,” without the least guide for hand or brush, at the rate of 100 machines a day! As quickly as the penciling is done the machine is seized by another man, holding in his 49hand a book of gold leaf, which he deftly lays over every pencil-line. The gold leaf firmly adheres to the “sizing” laid on by the brush and the rest is rubbed off by a single touch of another man who passes a piece of soft cotton batting over it. The whole is then varnished with the best quality of white varnish and placed in a huge oven, where it bakes till it has become perfectly dry, hard and glossy. The Ornamenting Room is 125 feet long and 75 feet wide.

When decals fully displaced hand ornamentation still remains an open question, though, and further study of dated machines will be needed to clarify it.

Iillustration from 1864 of men at work hand-ornamenting Singer sewing machines. From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“
Iillustration from 1864 of men at work hand-ornamenting Singer sewing machines
From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“
Illustration from 1864 of Singer japanning furnaces. From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“
Illustration from 1864 of Singer japanning furnaces
From the book by Isaac M. Singer “Genius Rewarded, or the history of the sewing machine“

The same chapter of Isaac Singer’s book explains also a technique called Japanning. The American sewing-machine trade journal “The Sewing Machine Advance” describes this stove-enameling process known in its May 1880 issue: it was a technique used to obtain a black finish and fix decorations.

In consists of multiple coats of black japan baked overnight in super-heated brick ovens, followed by meticulous hand-pumicing, striping, and finally the application of gold leaf. The parts needing decoration were given to “the ornamenter, whose skill is greatly depended on to make a good-looking job”. Still a complex labor-intensive job, which required highly skilled workers, as the first painted hand decoration methods.

Ornamenters painted the designs freehand with camel-hair brushes, waited for it to cure (“acquires a certain “tack” or particular stage of gumminess”) and then applied gold leaf, that adhered only to the painted lines. Shading and color were added by hand afterward, and the finished heads were baked again in a varnish oven to achieve the glossy black finish. More elaborate methods, such as pearling and burnished-gold ornamentation, required additional coats, polishing and specialized techniques.

In 1871, Charles Ferdinand Mueller filed a patent for a new improved method for ornamenting sewing machines. This new method as described in Mueller’s document used thin sheet-metal pattern plates to remove gold leaf from selected areas, producing repeatable designs far more quickly than traditional freehand ornamentation. His method reduced the need for highly trained artists and significantly cut the time required.

Clearly fastet and cheapest, two important factors in a growing industry, where automation would become key to companies’ success. As soon as it was easily available, I suspect any sewing machine company would have adopted this new method.

From those sparce 19th century documents, it’s clear that in the same decades all those different methods could co-exist. Introduction of a new one required new materials and equipment, such as ovens: this coul mean a long time and high cost to be introduced. Their introduction could then differ from factory to factory of the same company.

The cover of the Patent for a floral ornamentation for Singer Improved Family, patented in August 1884, by George A Squire
The cover of the Patent for a floral ornamentation for Singer Improved Family, patented in August 1884, by George A Squire

A word about floral designs

In the early years of Singer sewing machines, floral designs were common and varied.

The identification of the exact flowers can be hard, and is easily inaccurate. We do not have an official source to refer to, and many attempted to give names to several variants by trying to identify specific flowers. I chose to be conservative, here, and I do not present loads of floral variants with several different names. I preferred to list them under a generic “Painted Flowers“, if I wasn’t sure there’s a specific, replicated and easily distinguishable decoration.

About official documents, we have two original patents, specifically Design Registrations for two ornamentation sets. Since they are not called “decals”, and considering the decade they were issued, we can suppose they were designs for hand-ornamentation. It’s possible that following decals borrowed their design from here.

The first was filed in 1884 by George A. Squire, a floral design for the Improved Family. Another was files in 1883 by Ewald Hähnel and features sprays of forget-me-nots with “… slender tendrils, various flowers and buds…“. Ewald Hähnel was a freelance designer, who designed decal sets for Singer, Minnesota, Davis, New Home and other manufacturers.

George A. Squire in 1884 filed another patent for a design that is now known as “Ottoman Carnations”. Here, he describes it as “… a main flower resembling a dianthus (carnation), and a smaller flower resembling a buttercup, and interlaced stems bearing buds and slender pointed leaves“. He does not mention anything Ottoman, though the design seems a mix of Islamic and figurative styles. The “buttercups” he mentions seem more like forget-me-nots. This original design later became the Ottoman Carnations decal.

About the names used to identify decal sets

The names attributed to Singer’s decal sets that we know and use today were not necessarily given by the Singer company. For the most common decals, their names have become widely accepted among collectors, such as for the Red Eye. Certain sets may have had official factory names, such as the “Transfer No. 23 – Indian Sphinx” decals.

In production, decals were most likely identified primarily by a code number. It’s unclear whether they were assigned consecutively as new decals were created. I personally doubt it, seeing that even serial numbers eventually stopped being strictly consecutive (that happened in the Monza factory, for example). I am sure that, early on, consistency was probably maintained, but as production grew more complex, strict order could have become difficult to mantain. And I suppose Singer factories likely had more pressing concerns than keeping decal numbers perfectly sequential: as long as they could identify what they needed, that was sufficient.

So, here in my list I’ve tried using the most widely used and accepted names to identify decals. Please, if you notice names that could be improved for clarity, or if you know an official name I should use, or if you see the list is missing a decal, tell me in the comments or get in touch. I’ll do my best to keep this list accurate and useful for everyone.

If you want to restore the decals on your Singer sewing machine, you can buy new ones from specialists. Here, an example of Acantus Leaves decal sets for a Singer 12K
If you want to restore the decals on your Singer sewing machine, you can buy new ones from specialists.
Here, an example of Acantus Leaves decal sets for a Singer 12K

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14 Comments. Leave new

  • Thank you for all this work to compile this information. I use your serial number data base frequently. I have an Owl that has been added to the pre 1900 data base and is from one of the “missing” sets of numbers from Elizabethport, possibly finished in Montreal. There is another in my area for sale from very close to the same time. I have additional photos of mine I could share if you want additional photos. Among your more rare ones, I also have a Persian, and an Indian Star Sphinx 15 (which, by serial number, was made in Elizabethport during the war while Clydebank would have been doing war work). If you are interested in photos of any of them, let me know.

    Reply
    • Oh thanks a million! I am glad I can be of help!
      Anything you mention here would be gold for the database and future researches, thank you for your will to share it with me. I’ll send you an email if you don’t mind. Thank you again!

      Reply
  • Muhsin Tozlu
    3 January 2026 20:51

    Merhaba.
    EF420691 seri numaaralı makinem için kullanma kılavuzu istiyorum. Saygılar.

    Reply
  • Muhsin Tozlu
    3 January 2026 20:53

    EF420691 seri numaaralı makinem için kullanma kılavuzu istiyorum. Saygılar.

    Reply
  • DAYDOU Bernard
    27 January 2026 23:21

    Bonsoir, je recherche les décalcomanies pour une Singer VS3/28 de 1892 .
    Je l’ai vue sur votre site, mais où puis-je la commander?
    Merci de votre réponse
    Cordialement

    Reply
    • Bonjour. Nous ne sommes pas revendeurs de décalcomanies. Nous effectuons seulments des recherches historiques. Si vous recherchez “Singer decals” sur Google, vous devriez trouver facilement un vendeur. Malheureusement, nous n’en avons pas à vous recommander, car nous n’en avons jamais acheté nous-mêmes. Bonne journée!

      Reply
  • My Mom acquired her sewing machine in New Zealand
    . Trademark Wellinstone Joseph Nathan & Co. Wellington N.Z. 128055

    Reply
    • Hello! Sorry, never heard of this brand… Did you try asking the Victorian Sewatshop Forum? It’s full of knowleadgeable people from all over the world.

      Reply
  • Thank you. I am interested in a value. My Mom passed last August 2025

    Reply
    • That is a tricky question… Maybe photos of the machine would help. Did you try a search on Ebay for similar machines? An advice, though. When searching for the value of something on Ebay, filter by “Sold items”: this way you’ll know what people is really willing to pay for similar items.

      Reply
  • Anna Maryina
    17 April 2026 1:40

    Thank you for the comprehensive list of the decals. I found it very interesting. You can also add a verified machine with Sphinx pattern that was manufactured in Russia, in town Podolsk, not far from Moscow. They opened in 1900, started producing in 1902, then left Russia after the Soviet Revolution in 1918. Podolsk plant continued producing the sewing machines with name Singer about another 10 years. My grandma’s dad, who lived in the Far East Russia, got one as a prize for hard work in 1930. My grandma was only 6 years old and learned to sew on it. She was a seamstress all her life. The machine is still in good working condition located in Moldova. I have a photo of it that I can share.

    Reply

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